Summer 2022 Webinar: Reach Them Where They Are

Lessons Learned from a Social Media Campaign to Inform Young Adults About the Expanded EITC

With the passage of the American Rescue Plan Act (ARPA), the federal EITC was expanded to low-income young adults not claiming children on their taxes.  For the first time, many more young adults could get $1500 back into their pockets, but they needed to file their taxes to do so.  Understanding this was a very hard-to-reach population, the EITC Funders Network partnered with 1235 Strategies to develop and implement a social media influencer campaign to directly reach young adults through their existing networks during the final weeks of tax season.

At this webinar, we will share the results of the campaign, lessons learned, and advice on how to use social media platforms, like TikTok and Instagram, to raise awareness of public benefit programs. To learn more about the team at 1235 Strategies, click here.

  • Leslie Kerns, Founder, 1235 Strategies
  • Steve Daigneault, Consultant, 1235 Strategies
  • Ami Nagle, Director, EITC Funders Network
  • Kirsten Thomas, Consultant, 1235 Strategies

This webinar is open to field partners, staff of philanthropic organizations and philanthropic advisors.

  1. Webinar Deck
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